South African Tourism has expressed concern over reports of cancelled travel bookings from several African countries following recent anti-migrant protests and isolated incidents targeting foreign nationals in parts of South Africa.
In a statement released on Thursday, May 28, 2026, the organisation said it “unequivocally condemns” acts of intimidation, violence and discrimination directed at foreign nationals, stressing that such behaviour is inconsistent with the country’s constitutional values and global image.
“These actions are unacceptable, do not reflect the values of our democracy, and stand in direct opposition to the spirit of ‘Ubuntu’ that defines South Africa and its people,” the agency said.
The development comes as tourism operators report growing unease among travellers from across the continent — Africa being South Africa’s largest inbound market.
Industry stakeholders have warned that perceptions of instability or hostility toward foreigners could dampen regional tourism flows if not addressed swiftly.
South African Tourism acknowledged the cancellations, noting that maintaining confidence among African travellers remains a priority for the sector.
The agency reiterated its alignment with the South African government, affirming the country’s commitment to a constitutional order based on human dignity, equality and the rule of law.
While acknowledging that illegal immigration remains a legitimate public concern, the statement emphasised that such issues must be handled through lawful institutional channels.
“No individual or group has the authority to take the law into their own hands,” it stated.
Authorities are reportedly monitoring the situation, with ongoing engagements aimed at restoring calm and reinforcing community cohesion.
South African Tourism described the recent protests and vigilante-style actions as the work of a minority, insisting that they did not represent the views of most South Africans or official government policy.
The country, it said, remained a welcoming and accessible destination for visitors from across Africa and beyond.
Tourism officials highlighted the importance of the African market, citing deep historical, cultural and economic ties that underpin regional travel.
“We value the contribution that African travellers make to our tourism sector and broader economy,” the agency noted, adding that efforts will continue to strengthen partnerships and people-to-people relations across the continent.
South African Tourism also pledged to work closely with government and industry stakeholders to safeguard the country’s global reputation and promote responsible tourism.
In closing, the organisation reassured visitors and partners that South Africa remained open for tourism.
“South Africa continues to welcome travellers from across Africa and beyond with warmth and hospitality,” the statement said.
The agency said it would continue collaborating with authorities and partners to promote stability, unity and mutual respect in the tourism ecosystem.
By: Christian Akorlie / businesspostonline
