The Ghana Investment Promotion Centre (GIPC) has launched the InvestGhana Podcast, a new digital initiative aimed at boosting investor awareness, showcasing opportunities, and strengthening Ghana’s position as a leading investment destination in Africa.
The podcast forms part of the Centre’s broader strategy to engage global audiences through storytelling and digital platforms, as Ghana continues efforts to solidify its economic recovery and attract investment across priority sectors.
The InvestGhana Podcast will feature in-depth conversations with business leaders, investors, industry experts, and government officials. It is designed to provide insights into Ghana’s investment climate, policy direction, and real-world business experiences.
Key themes to be explored include infrastructure development, manufacturing, agribusiness, digital transformation, the creative arts, diaspora investment, entrepreneurship, and opportunities under the African Continental Free Trade Area (AfCFTA).
The series will also highlight firsthand accounts from investors, detailing how they navigated Ghana’s business environment and what prospective investors can expect.
Officials of GIPC and key stakeholders at the launch
Speaking at the launch, GIPC Chief Executive Officer Simon Madjie described the initiative as a critical step toward making investment information more accessible and engaging for both local and international audiences.
“Countries are increasingly competing for investment in new ways, making strategic communication essential,” he said.
“The InvestGhana Podcast will share Ghana’s investment narrative, highlight opportunities across sectors, and connect investors to the people, policies, and projects driving the country’s growth.”
Mr. Madjie added that the podcast aligned with GIPC’s ongoing digital transformation agenda.
This includes the rollout of a 24-hour website chat service, an investor roadmap, and targeted social media campaigns aimed at simplifying access to investment information.
The launch underscores Ghana’s commitment to leveraging digital tools to attract and retain investment, while enhancing transparency and engagement with the global investment community.
By: Christian Akorlie / businesspostonline
